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Bankrupt Blockbuster Remnant Joins Reddit-Inspired Retail Rally

Kristine OwramWed, January 27, 2021, 9:48 PM·1 min read

(Bloomberg) — The latest nostalgia stock to jump on the Reddit rally is BB Liquidating Inc., the final remnant of bankrupt video-rental company Blockbuster.

The penny stock surged 774% Tuesday to just under 5 cents a share, the highest since 2012, on volume that was nearly 30 times above the three-month average, showing that even the most retrograde of old-technology stocks isn’t immune to the ebullience of retail investors and day traders.

Blockbuster filed for bankruptcy in 2010 as competitors like Netflix Inc. eliminated the need for bricks-and-mortar video-rental stores. Only one Blockbuster store survives, in Bend, Oregon.

While equity owners typically are left with nothing in a bankruptcy, investors have flocked to such stocks before: Hertz Global Holdings Inc. soared last year after filing for Chapter 11, prompting the company to warn new investors they were all but certain to be wiped out.

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