(Reuters) – Lyft Inc (NASDAQ:LYFT) introduced a service on Wednesday that would let users request a ride by call, without needing the app, in a bid to make its ride-hailing service more convenient for senior citizens.
Users can call a dedicated phone line and talk to agents to avail the service, with the price provided upfront. The new service is available in cities across Florida, Lyft said in a blog post.
The move comes at a time when demand for ride-hailing services Lyft and rival Uber Technologies (NYSE:UBER) Inc is slowly recovering from its pandemic lows.
Uber had launched a similar phone-booking service for customers in New York City and the Miami area that let them order restaurant meal deliveries over the phone, instead of through its app.