Stock market

Harley-Davidson Snags a Buy from Northcoast

Stock Markets (Apr 09, 2021 10:42AM ET)Harley-Davidson Snags a Buy from Northcoast© Reuters.

By Christiana Sciaudone —  Harley-Davidson (NYSE:HOG) jumped more than 4% after getting an upgrade at Northcoast.

Analyst Brandon Rolle upgraded HOG to buy from neutral with a price target of $49, according to StreetInsider. Rolle had downgraded shares in late January.

Hog hired a new chief executive officer last year, shed jobs and has been attempting a turnaround after the storied brand lost much of its luster, reportedly in part thanks to Millennials who aren’t interested in high-priced bikes (or haven’t yet reached mid-life). Shares have about doubled since mid-2020.

While a turnaround seemed to be in the works as the company reported a healthy profit for the quarter ended in September, an unexpected loss for the period ended in December gave pause to investors.

Shares have six buys, three holds and no sells, according to data compiled by Snags a Buy from NorthcoastAdd a Comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s